Marketing Strategy

Regardless of the latest tactics, strategy must be the foundation of any successful communications campaign. Strategy bridges the gap between organizations and their stakeholders in ways that have real impact. At Livingston Communications, all of our services and every outreach campaign finds its basis in strategy. By aligning business goals with marketing outreach, we generate the results our clients need: Revenue goals, brand awareness, issue advocacy and more.

Public Relations

Today’s customers are not easily influenced. Third parties they trust – the media, analysts, non-profit organizations and bloggers – educate them about the best products, services and entertainment opportunities. To be effective, companies must intelligently influence buyers’ personal circles of trust. At Livingston Communications, we do just that. Through media articles, broadcast shows, speaking engagements, blogs and networking opportunities; stakeholders come to understand your value.

Social Media

We are the Washington area’s most experienced independent social media public relations firm. Social Networks. Blogs. Crowdsourcing. Wikis. It’s a new wave of communications. And in many instances, this wave can even trump press coverage. Within these many social media forms, businesses are able to reach their stakeholders directly. Specifically, we offer strategies for online engagements (e.g., blogging, social networking), product marketing, blogger relations, search engine optimization, and content development.

Contact us for a full capabilities statement.