PR Nightmare: "Comcast Must Die" Blog Unifies Angry Customers

Dec
06
2007

PR Nightmare: "Comcast Must Die" Blog Unifies Angry Customers

The Daily Dog brings us this interesting story: Comcast Must Die, a blog unifying angry customers in one mass protest. More than 1000 comments since October, and more than 100 on the most recent post, which claims that 44 percent of Comcast customers are dissatisfied with the company.

From Bob Garfield’s post:

Comcast down 7% to 56 (67 in phone service)
Comcast is one of the lowest scoring companies in ACSI. As its customer satisfaction eroded by 7% over the past year, revenue increased by 12%

To Garfield’s credit, he states on the comcastmustdie.com site:

I have no deathwish for Comcast or any other gigantic, blundering, greedy, arrogant corporate monstrosity, What I do have is the earnest desire for such companies to change their ways. This site offers an opportunity — for you to vent your grievances (civilly, please) and for Comcast to pay close attention.

Still this kind of angstful protest reminds me of Dell Hell, when the company experienced a 49 percent negative blog posting percentage. It’s time for Comcast to 1) change its service to resolve these needs and 2) start engaging with customers on their terms. Online and offline.

Ironic that this groundswell comes to light the day the Blog Council was announced. The Blog Council wants to resolve issues facing large businesses in social media worlds.

Large, consumer companies have different challenges facing them, including mass voices rising in social media worlds. Recent faux paus that have created incredible tension include Facebook’s Beacon and Apple’s iPhone price discount.

In addition to Now Is Gone coverage of the Blog Council, check out these prominent bloggers:

Kami Watson Huyse
Shel Holtz
Mack Collier
David Parmet
Josh Hallett (who will speak at the Orlando meeting)
John Cass

By the way, I got this story through Spin Thicket. Check it out! Spin Thicket creator Scott Baradell is featured today on the Buzz Bin.

by Geoff Livingston | Branding, Internet Marketing |

7 Responses to “PR Nightmare: "Comcast Must Die" Blog Unifies Angry Customers”

Mike Says:

December 23rd, 2007 at 5:06 pm

This is Sunday 23 December. I am switching to Direct TV and DSL. The internet is always down and now there is only two NFL games on today even though there are 5 listed? I spoke to both FOX and the local station and they say that comcast does not want to pay for the games. Sounds like the Superbowl game and NO HD !
Paull Coutre Says:

August 22nd, 2008 at 11:59 am

Comcast just deleted EWTN from our basic service. What can one do?
Richard B. Johnson Says:

December 3rd, 2008 at 8:34 pm

Comcast just deleted my access to mail port 25 so that the only Email I have out from my systems at home is their crap Web Mail! They had sent me a canned message on Web Mail that I was a spammer. I guess those idiots haven’t learned about forged headers yet.
Angie Bragg Says:

December 19th, 2008 at 3:05 pm

Was told we could not get comcast because we are to far off road do not understand why everyone else in area can get it but not us, we have lived at same place over 25 years, not new to local area like most others. Was told cost would be to much, does the FCC not give them money for rural people to be able to have access to cable t.v? I think so !!!
get out comcast Says:

January 26th, 2009 at 12:51 pm

Comcast will not remove a downed cable lying in the roadway. This roadway is in back of the 1500 block of Light Street in Baltimore, Maryland. I have placed numerous calls to them and have been given a run-around each time. They ask for detailed directions and a detailed description of the problem when all they have to do is get out there and remove the cable. Why do I have to act as a roadmap service for them. They have customers on the block so they know where the location is. This direction asking is just a smokescreen to stall the customer and make the customer think that action will be taken when it of course will not be.

This cable is hanging from an electrical line and is a traffic hazard and an ugly eyesore and nuisance. It whips around in the wind. It scrapes over the garbage truck and other vehicles.

The corrupt City of Baltimore, who are in business with Comcast, of course would take no action, even though they claim their code enforcement includes removing hanging wires. My complaint to them was ignored.

Trackbacks

Ford Uses Social Media to Put Out PR Fire: A Case Study | The New Group Blog Says:

December 30th, 2008 at 2:51 pm

[...] can spread through social media channels. We’ve all read about the horror stories (hello, Comcast Must Die, et. al.), but how often do you see a company, let along a HUGE company, respond [...]
The Latest from WSM » Blog Archive » Random Act of Comcast Says:

March 24th, 2009 at 3:21 pm

[...] I still can’t believe it. A random act of customer service from Comcast. The same Comcast that has inspired the well known blog Comcast Must Die. [...]

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