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Today’s marketplace is almost entirely driven by the internet. Most businesses have a website, conduct official communication via email, or engage in online advertising. This means that customers are online too, and one of the best ways to reach them is through a search engine.
Unfortunately, the attention span of your average online shopper is quite short, so being seen is difficult. Potential customers will use a search engine but will only peruse the top few results, so there is a constant race to be near the top. Many companies turn to search engine optimization, or SEO, to help them become more visible online.
One St Louis SEO agency, Insite Advice, employs a variety of different strategies including social media links, press releases, and email newsletters to boost results and rankings. This combination of tactics, along with a variety of other secret strategies, enables companies to be found more often and make more money.
The process involved is intense- Google has systems and algorithms in place to keep their search results populated with the most relevant results. This means that a restaurant can’t buy their way into the top spot of a search looking for a grocery store. With enough time and effort, however, a restaurant can climb to the top spot based on highly searched keywords and an optimized website.