Tag Archives: YouTube

Are Hospitals Tilting at Windmills Searching for Social Media ROI?

By Jenn Riggle
How do hospitals measure their social media return ROI? Or are they tilting at windmills and trying to fight an imaginary foe like Don Quixote. Too often, we find ourselves counting the number of Facebook fans or Twitter followers or the number of people who viewed YouTube videos, trying to justify engagement in [...]

Hospitals are Singing and Dancing: Should We Hold the Applause?

by Jenn Riggle 
The singing and dancing craze made popular through TV shows like “Glee” and “Dancing With the Stars” is starting to infect our nation’s hospitals, or at least Portland, Oregon’s Providence St. Vincent Medical Center.
Is this worthy of applause? My answer is an emphatic “yes.”
Hospitals are known for being conservative organizations. Yet, with the [...]

The Birds and the Bees – and Social Media

by Jenn Riggle 
I’m not proud to say that I have a double standard when it comes to social media and my kids. But I have to admit, I’m a “Do as I say, not as I do” kind of mom.
I have a Twitter account, Facebook page, a LinkedIn profile and spend a lot of my [...]

Is Social Media the Kudzu of Our Lives?

by Jenn Riggle

It seems wherever I turn, I’m being bombarded by social media and its constant stream of information. Like kudzu, the green menace that covers much of the southeastern United States, it threatens to take over my life.
My day is consumed with social media and social networking sites. Whether it’s getting up early to [...]

Buzz Meter: SlideShare

More and more social media tools are reinventing themselves and moving forward from the “beta” phase or introducing new features to their original list. One of these tools is SlideShare, which recently launched a feature that allows/combines YouTube videos in SlideShare presentations. Based in San Francisco and New Delhi, this tool enables people to share [...]

Ducati Streetfighter: The Social Media Campaign That Never Was

Ducati recently launched its new Streetfighter motorcycle with a reveal video and at the EICMA conference. Both events have been captured on YouTube, but for several reasons this online launch marks another corporate social media failure.

Yay. YouTube, but is that really social? Consider the lack of discussion on Twitter. How about blog posts? [...]