The lastest marketing buzz and propaganda features the term web 3.0. Ahhhh!!!! An s.technorati search reveals 608 high authority posts using this term in the past six months.

We had a hard enough time understanding 2.0 (the movement from static to truly social technology and content). It was hard to constantly explain this horrific cliche to the masses. Then once everyone started messaging anything new as 2.0 it lost its value (image from F1 blog). 

Like Scott Baradell says 2.0 is so 2005.  So to be fresh I guess marketers and PR types have attempted to brand new technology advancement as 3.0. Why?  What’s the big paradigm shift to justify this terminology?

Propagating a new cliche — 3.0 – just seems like bad marketing to me. When I complained about the over proliferation of 2.0 it seemed appropriate to say:

“Webolution” (thank you, Michael Pranikoff for this coined word) is a process that will continue to develop, and move beyond current conceptions. Technological change will further impact us. What are they going to call the localized craze that’s sure to follow the GIS-induced geographic tie into everything user generated? It’s best to create a brand name that meets the product’s value proposition to its community?

 

It seems appropriate to say it again. Web 3.0 only confuses people, and does not explain what the actual technology does.