Musings and analysis on marketing, buzz and communications.
I’m often asked by clients just what it takes to “go viral” or “get a million views.” It’s really quite simple, it appears. All you need is awe.
There is nothing more interesting than human relationships and responses, even in the virtual world, and humans use relationships to spread happiness. The British Medical Journal said that social networks may spread [...]
by Jenn Riggle
The singing and dancing craze made popular through TV shows like “Glee” and “Dancing With the Stars” is starting to infect our nation’s hospitals, or at least Portland, Oregon’s Providence St. Vincent Medical Center.
Is this worthy of applause? My answer is an emphatic “yes.”
Hospitals are known for being conservative organizations. Yet, with the [...]
Ducati recently launched its new Streetfighter motorcycle with a reveal video and at the EICMA conference. Both events have been captured on YouTube, but for several reasons this online launch marks another corporate social media failure.
Yay. YouTube, but is that really social? Consider the lack of discussion on Twitter. How about blog posts? [...]
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