The United Nations Environment Programme has engaged in a really cool Twitter campaign. For every follower @UNEPandYou gets by midnight on June 5 — World Environment Day — the Programme will plant a tree, with a cap of 100,000 trees.
The Twitter effort seeks to raise awareness of the World Environment Day initiative by [...]
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Productive Crowdsourcing Requires Community Management:
The Case for Community Managers:
Idiots and Gossip (Plus Other Tales from the Sociometer):
Fragmented Branding - The 21st Century Reality:
Social Media May Be The Media Darling, But E-mail Is Here To Stay: