Tag Archives: Twitter

Social Media May Be The Media Darling, But E-mail Is Here To Stay

March 18, 2010 – 6:50 am

By Jenn Riggle
We’re seeing the U.S. Postal Service reeling from the impact of social media. Whether it’s the popularity of online bill payments or the movement away from letter writing, “snail mail” just isn’t what it used to be – especially if it means the end of Saturday mail deliveries.
You have to wonder whether we’re [...]

By Jenn Riggle | Posted in Social Networks, social media | Also tagged , , | Comments (0)

PR has Social Media “Buffet” Problem

March 15, 2010 – 9:06 am

I heard a great analogy this weekend in a discussion about the online theft of music versus the continuing propensity of Boomers and Gen-Xers (almost alone in this) to still pay for their music in the form of CDs or iTunes purchases. The remark went something like this: “Just because you’re able to observe my behavior at [...]

By Michael Whitlow | Posted in Internet Marketing | Also tagged , , , , , | Comments (3)

Is Trust In Twitter Misplaced?

March 8, 2010 – 6:53 am

Now that Twitter hype is starting to cool off a bit, marketers need to take the time to evaluate the real value of this social network. First of all, Twitter offers a great place to talk with technologists, marketers, journalists, select stars and cause-activists. However, it’s not that great of a social network [...]

By Geoff Livingston | Posted in Social Networks, social media | Also tagged , , | Comments (6)

Singing the Praises of the Twitter Hashtag

March 4, 2010 – 8:35 am

By Jenn Riggle
In order to effectively use Twitter, you need the right tools. And for me, it’s TweetDeck and hashtags. 
You’ve probably heard your friends or colleagues complain that Twitter can be such a time drain. But as we all know, there’s No Pain, No Gain, and you need to invest time and energy in order [...]

By Jenn Riggle | Posted in Social Networks, social media | Also tagged , , | Comments (6)

Sitting on the Fence: Twitter or Facebook

February 25, 2010 – 6:00 am

By Jenn Riggle
I have a confession to make – I’m not a huge Facebook fan.
Now don’t get me wrong, I have lots of friends who love Facebook. They’re always telling me how it’s changed their lives, making it easier to keep up with high school and college friends. By the same token, organizations have done [...]

By Jenn Riggle | Posted in Social Networks, social media | Also tagged , , , | Comments (1)

Are Hospitals Tilting at Windmills Searching for Social Media ROI?

February 18, 2010 – 6:30 am

By Jenn Riggle
How do hospitals measure their social media return ROI? Or are they tilting at windmills and trying to fight an imaginary foe like Don Quixote. Too often, we find ourselves counting the number of Facebook fans or Twitter followers or the number of people who viewed YouTube videos, trying to justify engagement in [...]

By Jenn Riggle | Posted in Social Networks, social media | Also tagged , , , , , | Comments (16)

Google’s Great Buzz Gamble

February 15, 2010 – 12:12 am

In 1944, the ABC — comprised of the remnants of the NBC blue network — launched to compete with NBC (Red) and CBS. Last week marked the very loud and controversial launch of Buzz to more than 175 million Gmail users. After almost a week to digest the launch, I’m starting to think Buzz [...]

By Geoff Livingston | Posted in Buzz Meter, Social Networks, mobile, social media | Also tagged , , , , | Comments (18)

The End of Social Media Fiefdoms?

February 4, 2010 – 7:00 am

By Jenn Riggle
Like the Fall of the Berlin Wall in 1989, we’re seeing the barriers between the different social media platforms begin to topple. I guess this isn’t surprising, as we see social media become more and more a part of our every day lives.
The good news is that this makes it easier to maintain [...]

By Jenn Riggle | Posted in Social Networks, social media | Also tagged , , , , , , | Comments (3)

Is Social Media the “Road to Nowhere” for Hospitals?

January 28, 2010 – 8:00 am

By Jenn Riggle
It can be if you don’t know where you’re going.
And according to new research from Greystone.Net, this seems to be the case — only 1 in 3 hospitals have a social media plan.
I’m not quite convinced of the accuracy of this research, which reports that 9 in 10 hospitals/health systems are currently using [...]

By Jenn Riggle | Posted in Social Networks, social media | Also tagged , , , , | Comments (36)

Conan Interruptus – Socializing Old Media

January 22, 2010 – 12:15 am

There is nothing like a PR disaster to get the ol’ buzz rolling, and the ongoing mess surrounding NBC’s evening lineup has added some fun for those of us who don’t have to deal with it from the inside or for any of the sparring camps representing the hosts.  The move to push Conan O’Brien off the air [...]

By Michael Whitlow | Posted in Internet Marketing, Social Networks, social media | Also tagged , , , , | Comments (4)