Tag Archives: Tom Watson

Why Seth Godin Needs to Do Field Work

Perhaps you’ve seen the controversy over Seth Godin’s “The problem with non” post. Nonprofit leaders like Beth Kanter and and Peter Panepento are rightly calling Godin’s position to task.
Beyond the whole purple cow argument about the name of the biz (zzzzz, PASS), the real issue is calling to task nonprofits for not engaging in social [...]