Musings and analysis on marketing, buzz and communications.
by Geoff Livingston
Just prior to BlogWorld Expo this past weekend, Technorati released it’s new authority system, a more mercurial gauge of popularity. The effort redefines the much maligned authority figure, and reclaim respect from the blogosphere.
Technorati, once the end all, be all of blog rankings, now often finds itself derided as broken and [...]
At almost every event or discussion on social media, there’s a naysayer that only millenials, those under 30 consume social media. They dismiss this conversational form as something that their target market doesn’t use. Ironically, they are missing the boat as older generations are using social media.
Perhaps the best example of this is [...]
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