Tag Archives: tactics

Friends: Principles Applied 80 Years Later to Social Networking

May 14, 2009 – 1:32 pm

Often, I’ll get asked which books I suggestfor social media. Sometimes I’ll quip, “[Besides Now Is Gone,] How to Win Friends and Influence People.” But in reality, while it’s something of a joke, but also a pretty serious recommendation (Image: Happy by kkoshy).
Dale Carnegie’s principles have stood the test of time because they are about [...]

By Geoff Livingston | Posted in Internet Marketing | Also tagged , , , , , | Comments (27)

Multichannel Efforts Needed

April 28, 2009 – 3:20 pm

One of the biggest challenges in 2009 is executing strategic approaches towards community conversation versus publishing content mechanisms.  Specifically, many communicators feel the need to sell a Facebook application, a Twitter account (though you should own the organization’s brand name), publish a YouTube channel, create a blog, etc.  The end result creates social network [...]

By Geoff Livingston | Posted in Blogging, Social Networks, social cause, social media | Also tagged , , , | Comments (1)

Goodness Gracious, Great Blogs of Fire!

February 10, 2009 – 10:15 am

Heather Mansfield examines how a nonprofit’s Web 2.0 donor is different than traditional donors on Change.org blog. Spending “a minimum of 50 hours a week [on social networks],” Heather explains, “I have been noticing and pondering some distinct characteristics of Web 2.0 donors.” Heather says, once donors go Web 2.0, they don’t go back. They [...]

By Mike Nelson | Posted in Blogs of Fire | Also tagged , , , , , , , | Comments (1)