Tag Archives: Susan Getgood

Influencers: A Discussion about the Law of the Few

March 23, 2009 – 12:26 am

Above image and analysis: David Armano
This week’s Social Media for Social Good reading is Malcolm Gladwell’s the Tipping Point, which is a great starting place to discuss influencer relations. From a strategic standpoint, there’s no question: Online word of mouth or grassroots marketing requires the community embracing and spreading the message.
The days [...]

By Geoff Livingston | Posted in Blogging, Georgetown University: Social Media for Social Good, social media | Also tagged , , , , , , , , , , , , | Comments (16)

Social Media: PR, Advertising or None of the Above

November 13, 2007 – 8:04 am

A recent round of discussions on several blogs debating whether or not the PR or Advertising department should be the owner of corporate social media. To be frank, neither of these sits right with me.  Social media requires a blend of PR, traditional marketing and old-fashioned relationship-building networking skills.  Enter the Word of Mouth Marketing [...]

By Geoff Livingston | Posted in Branding, Internet Marketing, PR | Also tagged , , , , , , | Comments (22)