Tag Archives: strategy

Don’t Think – Live Your Questions

December 9, 2009 – 3:00 pm

I am the ultimate perpetual kid, fascinated by how things work and known to take anything apart especially if it isn’t broken (yet). If you’ve followed my posts in the past, you know that I am obsessed with the concept of search. Thankfully, I’m not the only one. Apparently the engineers at Google are dedicated [...]

By Wyatt Wood | Posted in Internet Marketing, Social Networks, communications, mobile, social media | Also tagged , , , , , | Comments (1)

FOX News – Just an Old School Troll

October 13, 2009 – 8:00 am

 By Mike Mulvihill
Transparency is certainly top of mind in the SM world as a result of the FTC ruling on endorsements and testimonials (i.e., pay-to-blog). The ruling has drawn commentary from far ranging sources such as the Council of PR Firms to Chris Brogan. Like Chris, I don’t know what’s so hard to get on [...]

By Mike Mulvihill | Posted in Branding, Internet Marketing, communications, social media | Also tagged , , , , , , , , , , | Comments (2)

Multichannel Efforts Needed

April 28, 2009 – 3:20 pm

One of the biggest challenges in 2009 is executing strategic approaches towards community conversation versus publishing content mechanisms.  Specifically, many communicators feel the need to sell a Facebook application, a Twitter account (though you should own the organization’s brand name), publish a YouTube channel, create a blog, etc.  The end result creates social network [...]

By Geoff Livingston | Posted in Blogging, Social Networks, social cause, social media | Also tagged , , , | Comments (1)

Congress Delivers Major Social Media Failure

March 4, 2009 – 1:50 am

It seemed like an event worth passing on. In fact, I’ve tried to pass on many of the government 2.0 conversations of late, but last week’s Congressional Tweeting during Obama’s speech last week was flat out disturbing. While Congressional tweeting from 50 elected officials highlighted how hot Twitter has become, it also demonstrated an irresponsible [...]

By Geoff Livingston | Posted in Internet Marketing, communications | Also tagged , , , , | Comments (22)

The Art of Seduction

February 17, 2009 – 6:33 pm

“Don’t play semantic games with the prospect. Advertising is not a debate. It’s a seduction.”
- Al Ries and Jack Trout, Positioning

Advertising stopped working a long time ago, prompting Positioning theories and strategies from Ries and Trout. We’re discussing it next week in our weekly Georgetown class on Social Media for Social Good.  And what [...]

By Geoff Livingston | Posted in Blogging, Georgetown University: Social Media for Social Good, Internet Marketing | Also tagged , , , , | Comments (6)

Goodness Gracious, Great Blogs of Fire!

February 10, 2009 – 10:15 am

Heather Mansfield examines how a nonprofit’s Web 2.0 donor is different than traditional donors on Change.org blog. Spending “a minimum of 50 hours a week [on social networks],” Heather explains, “I have been noticing and pondering some distinct characteristics of Web 2.0 donors.” Heather says, once donors go Web 2.0, they don’t go back. They [...]

By Mike Nelson | Posted in Blogs of Fire | Also tagged , , , , , , , | Comments (1)

The Big Dig – Online Research & Listening

February 2, 2009 – 12:01 am

Picking up where Geoff left off, this week’s “Social Media for Social Good” class is diving into online community research. As part of their group projects, the students will be creating social media strategies for several area nonprofits. The first step towards strategy – and sometimes the most difficult – is listening. (Image by DrBaloneyMD.)
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By Qui Diaz | Posted in Georgetown University: Social Media for Social Good, Internet Marketing, social cause | Also tagged , , , , | Comments (13)