Tag Archives: social web

Brandjacking

January 7, 2009 – 12:05 am

Cam Beck “Brandjacks” Joseph Jaffe’s Personality
It’s a world where corporations hire personal brands, leverage cause-based activity to boost reputation, and affiliate with other brands to enhance (or destroy) their image. Before the social web, this trend manifested itself in a well-manicured set of partnerships through corporate marketing and sales. Those days are over. Now individuals [...]

By Geoff Livingston | Posted in Branding, Internet Marketing | Also tagged , , , , , , , , , , , , , , , | Comments (6)

Why Does PR vs. Advertising vs. Stand Alone Even Matter?

December 8, 2008 – 12:41 pm

I saw the post, I read the comments, I respect the author. But the PR agency versus stand alone social media agency title seemed, well, kind of like an old topic. To be fair, Todd asked a lot of questions about the blurred lines, and what it really means to the definition of his [...]

By Geoff Livingston | Posted in Branding, Internet Marketing, PR, Social Networks, social media | Also tagged , , , , , , , , | Comments (9)