Musings and analysis on marketing, buzz and communications.
By Jenn Riggle
Honesty may be the best policy – but sometimes it can hurt.
While social media allows organizations to engage in honest conversations with their customers, it can also provide a forum for angry customers to voice their concerns. How you respond to these comments says a lot about you and your organization.
Online comments don’t [...]
By Jenn Riggle
In order to effectively use Twitter, you need the right tools. And for me, it’s TweetDeck and hashtags.
You’ve probably heard your friends or colleagues complain that Twitter can be such a time drain. But as we all know, there’s No Pain, No Gain, and you need to invest time and energy in order [...]
By Jenn Riggle
I have a confession to make – I’m not a huge Facebook fan.
Now don’t get me wrong, I have lots of friends who love Facebook. They’re always telling me how it’s changed their lives, making it easier to keep up with high school and college friends. By the same token, organizations have done [...]
By Jenn Riggle
Why? Because it’s easy to take a clean bathroom for granted until you really need one.
It’s a well kept secret, but public relations is the driving force behind the majority of news stories. When you think about it, the only stories that aren’t PR generated are crime, traffic accidents and weather/natural disasters — [...]
By Jenn Riggle
Like the Fall of the Berlin Wall in 1989, we’re seeing the barriers between the different social media platforms begin to topple. I guess this isn’t surprising, as we see social media become more and more a part of our every day lives.
The good news is that this makes it easier to maintain [...]
By Jenn Riggle
It can be if you don’t know where you’re going.
And according to new research from Greystone.Net, this seems to be the case — only 1 in 3 hospitals have a social media plan.
I’m not quite convinced of the accuracy of this research, which reports that 9 in 10 hospitals/health systems are currently using [...]
By Jenn Riggle
Music soothes the savage beast – and my pre-teen daughter.
As the mom of two tween girls, ages 9 and 11, there’s always a lot of drama in my house. My youngest is a Chatty Cathy with an opinion on everything, while my oldest is a woman of few words – just eye rolls, [...]
By Jenn Riggle
It sounds like something out of a Charles Dickens’ novel. While most of us were busy preparing for the holidays, two stories were unfolding in different parts of the country where hospital employees lost their jobs because they of HIPAA (Health Insurance Portability and Accountability Act) violations.
The first story takes place in Houston, [...]
By Jenn Riggle
The end of the year is a good time for reflection. And since Christmas Eve marks my one year anniversary on Twitter, I thought I’d write about the tips and tricks I’ve learned about the social network over the past year:
Three is a Magic Number: Like exercise, walking your dog and drinking water, [...]
by Jenn Riggle
The singing and dancing craze made popular through TV shows like “Glee” and “Dancing With the Stars” is starting to infect our nation’s hospitals, or at least Portland, Oregon’s Providence St. Vincent Medical Center.
Is this worthy of applause? My answer is an emphatic “yes.”
Hospitals are known for being conservative organizations. Yet, with the [...]
Google's Great Buzz Gamble:
Moving from Siloes to Hives:
Is Trust In Twitter Misplaced?:
LIVESTRONG Brand Transcends Cancer:
FourSquare Makes Its Move: