Tag Archives: social media

PR has Social Media “Buffet” Problem

March 15, 2010 – 9:06 am

I heard a great analogy this weekend in a discussion about the online theft of music versus the continuing propensity of Boomers and Gen-Xers (almost alone in this) to still pay for their music in the form of CDs or iTunes purchases. The remark went something like this: “Just because you’re able to observe my behavior at [...]

By Michael Whitlow | Posted in Internet Marketing | Also tagged , , , , , | Comments (3)

Seven Ways Hospitals Can Address Facebook Criticism

March 11, 2010 – 7:00 am

By Jenn Riggle

Honesty may be the best policy – but sometimes it can hurt.
While social media allows organizations to engage in honest conversations with their customers, it can also provide a forum for angry customers to voice their concerns. How you respond to these comments says a lot about you and your organization.
Online comments don’t [...]

By Jenn Riggle | Posted in Social Networks, social media | Also tagged , , | Comments (2)

Singing the Praises of the Twitter Hashtag

March 4, 2010 – 8:35 am

By Jenn Riggle
In order to effectively use Twitter, you need the right tools. And for me, it’s TweetDeck and hashtags. 
You’ve probably heard your friends or colleagues complain that Twitter can be such a time drain. But as we all know, there’s No Pain, No Gain, and you need to invest time and energy in order [...]

By Jenn Riggle | Posted in Social Networks, social media | Also tagged , , | Comments (6)

Sitting on the Fence: Twitter or Facebook

February 25, 2010 – 6:00 am

By Jenn Riggle
I have a confession to make – I’m not a huge Facebook fan.
Now don’t get me wrong, I have lots of friends who love Facebook. They’re always telling me how it’s changed their lives, making it easier to keep up with high school and college friends. By the same token, organizations have done [...]

By Jenn Riggle | Posted in Social Networks, social media | Also tagged , , , | Comments (1)

Are Hospitals Tilting at Windmills Searching for Social Media ROI?

February 18, 2010 – 6:30 am

By Jenn Riggle
How do hospitals measure their social media return ROI? Or are they tilting at windmills and trying to fight an imaginary foe like Don Quixote. Too often, we find ourselves counting the number of Facebook fans or Twitter followers or the number of people who viewed YouTube videos, trying to justify engagement in [...]

By Jenn Riggle | Posted in Social Networks, social media | Also tagged , , , , , | Comments (16)

Public Relations is Like a Clean Bathroom…

February 11, 2010 – 6:50 am

By Jenn Riggle

Why? Because it’s easy to take a clean bathroom for granted until you really need one.
It’s a well kept secret, but public relations is the driving force behind the majority of news stories. When you think about it, the only stories that aren’t PR generated are crime, traffic accidents and weather/natural disasters — [...]

By Jenn Riggle | Posted in PR, Social Networks, social media | Also tagged , | Comments (8)

The End of Social Media Fiefdoms?

February 4, 2010 – 7:00 am

By Jenn Riggle
Like the Fall of the Berlin Wall in 1989, we’re seeing the barriers between the different social media platforms begin to topple. I guess this isn’t surprising, as we see social media become more and more a part of our every day lives.
The good news is that this makes it easier to maintain [...]

By Jenn Riggle | Posted in Social Networks, social media | Also tagged , , , , , , | Comments (3)

Rapid Brand Deceleration

February 2, 2010 – 1:02 am

 By Mike Mulvihill

Ten days. In today’s social media fueled world, a crisis can begin – and even end – in hours, if not minutes. Ten days. That’s how long it took Toyota to announce a fix to the rapid acceleration (faulty gas pedal) problem that prompted a recall of 4.2 million cars worldwide and 2.3 [...]

By Mike Mulvihill | Posted in Branding, Case Study, communications | Also tagged , , , , , , , , | Comments (3)

Is Social Media the “Road to Nowhere” for Hospitals?

January 28, 2010 – 8:00 am

By Jenn Riggle
It can be if you don’t know where you’re going.
And according to new research from Greystone.Net, this seems to be the case — only 1 in 3 hospitals have a social media plan.
I’m not quite convinced of the accuracy of this research, which reports that 9 in 10 hospitals/health systems are currently using [...]

By Jenn Riggle | Posted in Social Networks, social media | Also tagged , , , , | Comments (36)

Conan Interruptus – Socializing Old Media

January 22, 2010 – 12:15 am

There is nothing like a PR disaster to get the ol’ buzz rolling, and the ongoing mess surrounding NBC’s evening lineup has added some fun for those of us who don’t have to deal with it from the inside or for any of the sparring camps representing the hosts.  The move to push Conan O’Brien off the air [...]

By Michael Whitlow | Posted in Internet Marketing, Social Networks, social media | Also tagged , , , , | Comments (4)