Tag Archives: social media press release

Ducati Streetfighter: The Social Media Campaign That Never Was

November 18, 2008 – 12:10 am

Ducati recently launched its new Streetfighter motorcycle with a reveal video and at the EICMA conference. Both events have been captured on YouTube, but for several reasons this online launch marks another corporate social media failure.

Yay. YouTube, but is that really social? Consider the lack of discussion on Twitter. How about blog posts? [...]

By Geoff Livingston | Posted in Geoff, Internet Marketing, PR, social media | Also tagged , , , , , | Comments (8)