Tag Archives: social media guidelines

Trouble Lurks in Social Media Guidelines

December 11, 2009 – 12:58 am

In October, the Federal Trade Commission (FTC) issued its Guides Concerning the Use of Endorsements and Testimonial in Advertising. The new guidance is game-changing, as many have commented upon. Some have even said that the FTC, particularly in its comments about “typical” results claimed in advertising and other promotion, has changed the rules in the [...]

By Michael Whitlow | Posted in Internet Marketing, PR, communications, social media | Also tagged | Comments (20)

Social Media: How Much Is A Good Thing?

November 17, 2009 – 1:06 pm

by Mike Mulvihill

Photo: yospyn.com
A survey from the CMO Club bemoans that four out of five CMOs allocate less that 10 percent of their budgets to “experimenting” through social media and non-traditional communications channels.  This is juxtaposed against the rising use of social media – more than 35 percent of adult Internet users have profiles on [...]

By Mike Mulvihill | Posted in Blogging, Branding, Internet Marketing, PR, communications, market research | Also tagged , , , , , , , , | Comments (9)