Tag Archives: social cause

Social Media vs. Corporate Carpetbaggers

by Jenn Riggle
Social media can help bring people together and drive social activism. And more importantly, it can help level the playing field when corporate carpetbaggers knock on people’s doors.
Not unlike the California Gold Rush of 1849, oil and gas companies are moving to rural areas across the country to access the precious natural gas [...]

Live Earth: Love, the Climate

Cross-posted on my personal blog, GeoffLivingston.com.

As part of the social media team at Live Earth, I am thrilled to announce the “Love, the Climate” campaign launching today, and continuing through Friday, the 25th (landing page coming later this week). Before the Climate Bill goes to the Senate floor, Live Earth is calling upon Americans to [...]

The List of Change: 125 Strong

It’s been one week since we launched the List of Change, and the response has been outstanding. In that time, as of this morning when we complete our daily update, more than 115 changebloggers will have joined the original 10 blogs that populated the list. The end result is a List of Change that’s [...]

Introducing The List of Change

Today, Beth Kanter, Shannon Whitley and I are launching the List of Change, a ranking of the top English-language change and cause-related blogs in the world. The ranking provides a glimpse into the change and cause bloggers who are trying to positively affect our lives throughout the world. The List of Change only uses open [...]

Brutal Truths About Cause Marketing

I’ve watched and listened to the growing debate social media has reinvigorated about the term “cause marketing.” In particular, the term “social media for social good” has been called into question. At the heart of the matter as raised by Beth Kanter is how far companies can go before they demean the nonprofit brand in [...]

Social Media for Social Causes Study: The Results

Here’s an exerpt of a Mashable post that Beth Kanter, Qui Diaz and I wrote about our Philanthropy 2.0 research…

While the social web has been a fantastic place for nonprofits to harness the long tail of giving with movements like Twestival and the Case Foundation’s Giving Challenge, high dollar donor cultivation has not been prevalent. [...]

Let Them Be Heard

Our “Social Media for Social Good” class this week is on the two-way communications paradigm that is at the heart of social media. There’s no greater way to bring that discussion to bear than the Cluetrain Manifesto. This epic book captures social media’s essence in a bottle, and is often passed over by communicators, and [...]

The Nature Conservancy Protects Natural Ecosystems Online

The Nature Conservancy is the leading conservation organization working around the world to protect the natural ecosystems that plants and animals need to survive. With over a million members, The Nature Conservancy has protected more than 119 million acres of land and 5,000 miles of rivers worldwide.
Evan C. Parker, the Manager of Digital Membership [...]

Connecting GlobalGiving to Online Media

GlobalGiving connects you to the causes and community-based projects you care about through their online marketplace. Joan Ochi, the Director of Marketing Communications and Robert Dubois, a Marketing Associate who provides support to the organizations online social media strategy, share how GlobalGiving uses direct marketing to encourage people to donate to the causes they support.
Both [...]

World on Fire

Today marks the 60th Anniversary of the UN’s Declaration of Human Rights, the day after the 60th anniversary of the UN’s pact to end genocide. To commemorate the Human Rights pact, bloggers throughout the world are discussing their first human rights memory of import.  And because so much of our work at the agency [...]