Tag Archives: Social Butterfly

The Science Behind Social Change Might Be Better

Guest Post by Alexandra “SocialButterfly” Rampy

That term–social marketing–is buzzing across the blogosphere, our inboxes and in conference rooms. However, did you know that it’s been around since the 1970s? …and fundamentally, it has nothing to do with Twitter, flickr, Ning, Myspace or Facebook. It’s much bigger than that.
This is because social marketing has everything to [...]