Musings and analysis on marketing, buzz and communications.
Why Corporate America Keeps Rejecting Social Media
It seems like every organization in America wrestles with social media adoption (suit image by brennuskrux). The running joke is that more than 60,000 social media experts have sprung up on Twitter to help these companies and nonprofits engage. Yet corporate failure rates have reached astounding rates as high [...]
When a new competency is embraced by a larger entity, it is the nature of a corporate organization to turn that group into a department. In fact, most PR and advertising agencies actively seek to build or acquire a social media department to meet the growing demand for conversational services (Silo image by eirikref).
The [...]
Following on to our previous post on “The Cultural Challenge to Integration” this post examines how social media tools challenge siloed organizations to move towards hived architectures. I agree with a commenter’s assessment that social media needs to map towards the current culture in an evolutionary fashion as opposed to demanding sudden and [...]
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