Tag Archives: shel israel

Golden Rules for Twitter: Interview with Shel Israel

By Priya Ramesh
Not a single day goes by without us hearing the word “Twitter” from friends, colleagues or on TV. With 18M Twitter users by the end of 2009, it makes perfect sense for a company to invest sometime maintaining its visibility on this social media phenomena. But is it just enough to add Twitter [...]

Twitter Crack

No one thinks they’re going to become a crack addict. And no one likes to think they’ll become a one trick pony, yet you see it everyday on Twitter (“Crack Pipe” image by TedsBlog).
As a communicator, it’s never a good idea to over-rely on one tactic. Then why do we, as an industry seem to [...]

Twitterville Instead of Tees at BlogPotomac!

Continuing our informal series of interviews with BlogPotomac speakers at the Final BlogPotomac (October 23, at the State Theatre, register today!), here’s one with the author of Twitterville (available on Amazon), Shel Israel. BlogPotomac attendees will receive a free copy of Twitterville this Fall instead of the usual T-Shirt. Shel has agreed to sign [...]

BlogPotomac Registration Opens Up, New Speakers Highlight the Future

Registration for the final BlogPotomac on October 23 is now open. The event promises to bring some of the old, with a heavy focus on what’s coming next in online media.
To that end, I’d like to announce three additional new speakers, each of which will discuss the evolution of online media from their unique [...]

Why a Final BlogPotomac: Social Media Really Is Dead

With more than 3600 Tweets (3300 day of) and most blog posts written about last Friday’s BlogPotomac singing its praises (here’s one negative review and an unhappy happy hour attendee), many have been asking me why hold a final modified unconference? I cited two reasons, one of which was a desire to recapture some of [...]

Brandjacking

Cam Beck “Brandjacks” Joseph Jaffe’s Personality
It’s a world where corporations hire personal brands, leverage cause-based activity to boost reputation, and affiliate with other brands to enhance (or destroy) their image. Before the social web, this trend manifested itself in a well-manicured set of partnerships through corporate marketing and sales. Those days are over. Now individuals [...]