Tag Archives: Seth Godin

Showing Love Increases PR Influence

January 29, 2010 – 12:30 am

We were sitting in an agency board meeting the other day, and our chairman posed an important question. To paraphrase: ”Are showing our clients enough love?”
We counsel on employee and community engagement. We work for Satmetrix, a great customer experience and relationship company. Yet, in trying to help bring success to our clients, we may be allowing ourselves [...]

By Michael Whitlow | Posted in Internet Marketing | Also tagged , , , , , , , | Comments (7)

AppMakr Makes iPhone Apps Acce$$ible

January 4, 2010 – 8:03 am

by Geoff Livingston
Every smart internet marketer and company wants to deploy mobile apps, starting with that hot and shiny iPhone app. Yet the cost of developing iPhone applications (as well as applications for the Blackberry and Android platforms) can be cost prohibitive. AppMakr changed the iPhone application paradigm today with the launch of its [...]

By Geoff Livingston | Posted in Internet Marketing, mobile | Also tagged , , , , , | Comments (29)

Gotta Love Seth Godin’s Latest Moves

October 12, 2009 – 7:41 am

by Geoff Livingston
We often talk on the social web about responsiveness and how that means more to a reputation than stumbles and bumbles. Well, there’s no greater example right now than Seth Godin.
Last month Godin had a couple of stumbles, of which he was highly criticized by leading nonprofit and marketing bloggers, [...]

By Geoff Livingston | Posted in PR, social media | Also tagged , , , | Comments (11)

Why Seth Godin Needs to Do Field Work

September 16, 2009 – 10:46 am

Perhaps you’ve seen the controversy over Seth Godin’s “The problem with non” post. Nonprofit leaders like Beth Kanter and and Peter Panepento are rightly calling Godin’s position to task.
Beyond the whole purple cow argument about the name of the biz (zzzzz, PASS), the real issue is calling to task nonprofits for not engaging in social [...]

By Geoff Livingston | Posted in social cause, social media | Also tagged , , , , | Comments (55)

2009: Hot or Not

January 9, 2009 – 12:01 am

Here’s a slightly different take on the customary predictions post on 2009 social media trends… A campy Hot and Not list. Here we go:
Smartphone of the Digerati
Hot: Blackberry Storm (image from cellfanatic)
Not: iPhone (thank you, Walmart!)
Marketing Blogger
Hot: Amber Naslund
Not: Seth Godin
Corporate Social Media Tool
Hot: Radian6
Not: Blog
PR Blogger
Hot: Technosailor (Ha, ha!)
Not: Ike Pigott [...]

By Geoff Livingston | Posted in Internet Marketing, social media | Also tagged , , , , , , , , , , | Comments (37)

Seth Godin’s Meatball Sundae

November 24, 2007 – 12:03 pm

We know there is lots of interest in social media right now from businesses. But there’s also significant hesitation due to lack of case studies and measurement, as well as a general fear of change. Enter Seth Godin’s Meatball Sundae, his latest book focused on the “New Marketing,” set for a December 27th [...]

By Geoff Livingston | Posted in Internet Marketing | Also tagged , , , , , , | Comments (8)