Tag Archives: Reputation

Gotta Love Seth Godin’s Latest Moves

October 12, 2009 – 7:41 am

by Geoff Livingston
We often talk on the social web about responsiveness and how that means more to a reputation than stumbles and bumbles. Well, there’s no greater example right now than Seth Godin.
Last month Godin had a couple of stumbles, of which he was highly criticized by leading nonprofit and marketing bloggers, [...]

By Geoff Livingston | Posted in PR, social media | Also tagged , , , | Comments (11)

Brand and Reputation Are Not Synonymous

July 13, 2009 – 7:11 am

 PR Week sent out a ProfNet request last week dubbed:
Is it a good idea for PR practitioners to use social media to build their personal brand?

Oh, we’ve talked about this a lot, and frankly, I am glad to see people aren’t simply drinking the KoolAid, and are now actively debating the merits of personal [...]

By Geoff Livingston | Posted in Branding, PR | Also tagged , , , | Comments (132)

Brandjacking

January 7, 2009 – 12:05 am

Cam Beck “Brandjacks” Joseph Jaffe’s Personality
It’s a world where corporations hire personal brands, leverage cause-based activity to boost reputation, and affiliate with other brands to enhance (or destroy) their image. Before the social web, this trend manifested itself in a well-manicured set of partnerships through corporate marketing and sales. Those days are over. Now individuals [...]

By Geoff Livingston | Posted in Branding, Internet Marketing | Also tagged , , , , , , , , , , , , , , , | Comments (6)

Showing Personality is Great, But Sharing Too Much Information Isn’t

October 15, 2008 – 8:30 am

A few days ago a friend who recently launched a new   business asked about the importance of creating an online presence. She’d been doing well in her local town based on word-of-mouth alone, but wanted to ramp-up her marketing efforts.  I replied, somewhat cavalierly, that if her business didn’t have an online calling card of [...]

By Andrea Weckerle | Posted in social media | Also tagged , , | Comments (10)