Tag Archives: recession

The New Competitive Reality

Marketing communications services are usually one of the first things to get cut in a down economy, and also one of the last things to come back (image: clearing the gate by cmaccubbin). The current freeze (more like slow flow, as contracts are starting to come in again) is something many executives and I talk [...]

Top Six Social Media Markets in 2009

It’s apparent that we’re in for a deep, long recession. As our leadership rallies to fight the economic tide, those of us with businesses (or individual careers) need to continue moving forward. With an eye towards the near future market of 2009, here’s my projections for the top six opportunities in social media [...]

Recession Brass Tacks

It shouldn’t surprise anyone to see posts titled "The Role of Ethical Brands in a Down Economy," "The Four Social Media Questions You Must Answer During an Economic Downturn," "In A Down Economy, Tomorrow’s Leaders Are Born Today," "Will Social Media Help PR Weather the Storm," and "25 Ways Social Media Prepares You for [...]

Recession 2.0 | Watch Your Back, Pass the Mic & Mind Your Manners

“Control of the message” has long been one of the most common potholes in the road to social media success. Tables might turn as those who have resisted now face widespread financial implosion caused by bail fail. Its time to say farewell to cloistered corporate mind sets, instead empowering your people to listen to and [...]