The best measure of success for any communication effort on or offline must be the successful development of a movement. Movements encompass true word of mouth where the community embraces the call-to-action or brand and makes it their own.
Yesterday, we discussed how the LIVESTRONG effort has achieved this noteworthy status. And of [...]
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The Case for Community Managers:
Idiots and Gossip (Plus Other Tales from the Sociometer):
Fragmented Branding - The 21st Century Reality:
Social Media May Be The Media Darling, But E-mail Is Here To Stay:
Google's Great Buzz Gamble:
Moving from Siloes to Hives:
Showing Love Increases PR Influence: