Tag Archives: primer

A Twitter Basics Primer

by Marinel Mones

Twitter, the popular micro-blogging site, publishes online messages with a maximum of 140 characters. Currently, Twitter has an estimated 4.1 million visits to the site and climbing per month in the U.S. alone. It is considered to be the fastest growing social network, and is one of the most viral social media tools [...]

Blogging Primer

A little while ago I wrote a post, dubbed “Blog Last.” It examined the strategic process that should proceed blogging in today’s social media environment, in response to the 86 percent failure rate companies are experiencing (image: Blogging and Recording by Jacob Botter). That being said, there’s still tremendous benefit available to those [...]

Philanthropy’s Long Tail, the Economic Crisis and Social Media

As part of our Georgetown University class “Social Media for Social Good,” we will be publishing each session’s discussion in advance of Tuesday night’s on the Buzz Bin. We will also use a hashtag on Twitter and related materials: #gtownsm4sg. We hope our efforts will not only benefit our students, but also the general [...]

Four Social Media Primers

Yesterday, I gave another one of my half day workshops on social media to my third PRSA chapter, the National Capitol Chapter (priors were San Antonio and Ft. Worth). Perhaps this one was a little sweeter because it was DC. Thanks to Heathere Keenan and Phil Rabin for having me.
Anyway, I committed to putting [...]