Tag Archives: PR

PR has Social Media “Buffet” Problem

I heard a great analogy this weekend in a discussion about the online theft of music versus the continuing propensity of Boomers and Gen-Xers (almost alone in this) to still pay for their music in the form of CDs or iTunes purchases. The remark went something like this: “Just because you’re able to observe my behavior at [...]

PGA Shanks Tiger Woods Decision

Eventually, it had to happen. Tiger Woods had to speak in “public” about his, uh, situation.
But, did official golfdom have to provide the venue?
Enough has been said about Tiger to fill several PR crisis communications classes, and the true, sad fact of this matter is that too many of us still care too much about [...]

The Conversation about the Conversation

by Geoff Livingston
Maybe it’s because I was gone for two months on a sabbatical, but returning to my reader has been a disappointment. Let me be more specific. In particular the social media, PR and marketing blog posts about PR, social media, marketing and, yes, the general “conversation,” read like a time warp back [...]

Conscious Capitalism/CSR Creates True Fans

The really old school capitalists like to say that the only business of business is to provide a return to shareholders. Long before the concept of “stakeholders” came into being, business was conducted, customers and suppliers were treated fairly or not, and it all somehow moved along. Now, companies need to do better. The concept [...]

New GE Brains Boost Buzz

Paul Glader’s article last weekend in The Wall Street Journal online about a new twist in the ongoing GE up-from-the ashes saga gave me hope that public relations people will get their day in the sun at this famously left-brained outpost of capitalism.

I’m a great fan of GE — even took some Six Sigma green [...]

Lubricating the Wheels of Social Media

by Mike Mulvihill

There is nothing quite like political controversy cooked up in the land of meat pies, pints and the Queen. The latest controversy is full of contradictions. It is a great mile marker for the ever symbiotic connection between traditional media and social media (and vice versa). And, it is significant for reasons more [...]

Using LinkedIn as a PR Tool

One of the social media questions most often asked of the consulting team at CRT/tanaka relates to the use of LinkedIn by individuals as a way to help their companies or causes. There have been some good recent posts on how to increase the SEO juice from LinkedIn, and I’m not above borrowing from them [...]

What’s the Price of Bad Behavior?

by Mike Mulvihill
My last Buzz Bin blog post about Jackasses, F-bombs and Incivility focused on recent bad behaviors online and offline. This weekend, there were refreshing signs that bad behavior does have its payback (photo by Blumie the Koala). Kanye West, fresh off his Taylor Swift grab-the-mic dis, was forced to cancel his tour with [...]

Why Being Dubbed a Social Media Expert or PR Guy Rankles Me

Ever notice how people always want to put you in a box (image from Kevin Dooley)? Yet, getting dubbed a “social media expert” a “PR professional” rankles me. In the end, it’s semantics, and in both cases, somewhat true. But it makes the hair on my neck stand up on end, and in actual [...]

Open Letter to PR Exec X

Dear X:
People say we’re the same, an ironic statement given how often we disagree. Our polarized views on communication leave me wondering if organizations will ever be able to understand their stakeholders, and develop true relationships with them.
It seems we both want the same thing: Better outcomes, just our methods are so different. [...]