PR Week sent out a ProfNet request last week dubbed:
Is it a good idea for PR practitioners to use social media to build their personal brand?
Oh, we’ve talked about this a lot, and frankly, I am glad to see people aren’t simply drinking the KoolAid, and are now actively debating the merits of personal [...]
Productive Crowdsourcing Requires Community Management:
The Case for Community Managers:
Idiots and Gossip (Plus Other Tales from the Sociometer):
Fragmented Branding - The 21st Century Reality:
Social Media May Be The Media Darling, But E-mail Is Here To Stay: