Tag Archives: philanthropy

Untapped Opportunity to Engage High Dollar Nonprofit Donors via Social

August 10, 2009 – 9:00 am

Jen McClure originally ran this story on the New Communications Review site.

The social web offers a welcome place for individual philanthropic activity (original homeless image by jlmccoy). New research funded by the Columbus Foundation, The San Francisco Foundation and The Saint Paul Foundation demonstrates that High dollar donors — especially 30-49 year-olds — use [...]

By Geoff Livingston | Posted in social cause | Also tagged , , , , , , | Comments (36)

Social Media for Social Causes Study: The Results

March 27, 2009 – 12:04 am

Here’s an exerpt of a Mashable post that Beth Kanter, Qui Diaz and I wrote about our Philanthropy 2.0 research…

While the social web has been a fantastic place for nonprofits to harness the long tail of giving with movements like Twestival and the Case Foundation’s Giving Challenge, high dollar donor cultivation has not been prevalent. [...]

By Geoff Livingston | Posted in Case Study, social cause | Also tagged , , , , | Comments (2)

Philanthropy’s Long Tail, the Economic Crisis and Social Media

January 12, 2009 – 8:11 pm

As part of our Georgetown University class “Social Media for Social Good,” we will be publishing each session’s discussion in advance of Tuesday night’s on the Buzz Bin. We will also use a hashtag on Twitter and related materials: #gtownsm4sg. We hope our efforts will not only benefit our students, but also the general [...]

By Geoff Livingston | Posted in Georgetown University: Social Media for Social Good, social cause | Also tagged , , , , , | Comments (5)