Musings and analysis on marketing, buzz and communications.
PR Week sent out a ProfNet request last week dubbed:
Is it a good idea for PR practitioners to use social media to build their personal brand?
Oh, we’ve talked about this a lot, and frankly, I am glad to see people aren’t simply drinking the KoolAid, and are now actively debating the merits of personal [...]
Twitter’s incredible growth has caused incredible follower populations and corporate/personal marketing activity (image: fan base by notsogoodphotography). It’s also causing a backlash. Perhaps you’ve seen the posts:
Kami Huyse – Many people are trying to make a fast buck off of misguided people who see the following number as critical part of the Twitter experience. [...]
Cam Beck “Brandjacks” Joseph Jaffe’s Personality
It’s a world where corporations hire personal brands, leverage cause-based activity to boost reputation, and affiliate with other brands to enhance (or destroy) their image. Before the social web, this trend manifested itself in a well-manicured set of partnerships through corporate marketing and sales. Those days are over. Now individuals [...]
After much thinking and several conversations with the LComm team, I’ve decided to embrace the personal brand marketing theory. And, based on that theory it is evident that I need a new image for 2009. I mean, who needs value?
Thanks for the great year of interaction and discussion on the Buzz Bin. [...]
“Enough about me, what do you think about me?”
“You? You? I called about me, myself and I!”
Sounds like a pretty bad conversation. Yet, that’s often what you see when corporate types start promoting their wares in social channels or when “personal brands” deliver their cultivated messages to us (Sheep Meadow Image by Joe Schlabotnnik).
In [...]
“There’s no market for messages”
One thing has become readily apparent to me: Most social media communicators, “personal brands” (snort) and social media experts have neglected to read the Cluetrain Manifesto. Whether you agree with the principles in this book or not, in my mind it should be mandatory reading for anyone who conducts business [...]
Since last Thursday’s post, “I Don’t Care About Your Personal Brand,” there have been many conversations about why personal brands are or are not valid marketing models (image by Nirav Mehta). There have been some threads that unite to form general arguments for the personal brand, which deserve some discussion. Why? Because they fail [...]
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