by Geoff Livingston
We live in a world where anyone can hijack a brand and put it on the Internet with their own views, positive or negative (image by Brent Nelson). Brand control no longer exists, in large part because of widespread fragmentation of traditional and citizen-created media. The resulting brand distortion creates [...]
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- The Trust Veneer Problem in Social Media
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- 60,000 Droids a Day Keep the Apple Away
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PR has Social Media "Buffet" Problem:
Crisis Communications for the Social Web:
Network Solutions Changes Perceptions With New Actions:
Facebook Fan Page Best Practices:
Conversation Starters: A Modern View of Messaging:
LIVESTRONG Brand Transcends Cancer: