February 5, 2010 – 12:22 am
The recent massive recall at Toyota, aside from breathing new life into a moribund General Motors (an Obama conspiracy?), raises an interesting question for public relations folks. If your management makes a conscious decision to take more risks in manufacturing, is it also obligated to communicate this strategy’s potential impact to stakeholders, particularly customers and investors?
The Lean [...]
By Michael Whitlow
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Posted in Blogging, Branding, Internet Marketing
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Also tagged Consumer Reports, Daisuke Wakabayashi, Fitch, gm, Ken Bensinger, Media Matters, Roger Vincent, seven wastes, The Wall Street Journal, Toyota, WardsAuto.com
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November 23, 2009 – 7:44 am
by Geoff Livingston
What better way to role into the Thanksgiving holiday than to poke a little fun at some turkeys? We can all use a laugh. The following list represents some of 2009’s biggest Turkeys in social media.
1) Ashton Kutcher: Really? Really? Did we really make this guy into the Twitter icon of the [...]
By Geoff Livingston
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Posted in Internet Marketing, Social Networks, social media
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Also tagged ashton kutcher, corporate America, jim edwards, Michael Arrington, Miley Cyrus, NFL, Peter Shankman, social media, social media expert, turkey
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November 3, 2009 – 2:00 am
by Mike Mulvihill
Photo: voxefx
I have lived in several places throughout the east and Midwest, but I spent my formative years (8 to 18) in the garden spot of the Garden State and I have now lived in Richmond, Va., for the past 19 years (my longest stint so far in one city/location). So I have [...]
By Mike Mulvihill
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Posted in Blogging, Internet Marketing, PR, Social Networks, communications, social cause, social media
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Also tagged Democrats, elections, Gubernatorial races, New Jersey, Politics, Republicans, Virginia, voting
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October 13, 2009 – 8:00 am
By Mike Mulvihill
Transparency is certainly top of mind in the SM world as a result of the FTC ruling on endorsements and testimonials (i.e., pay-to-blog). The ruling has drawn commentary from far ranging sources such as the Council of PR Firms to Chris Brogan. Like Chris, I don’t know what’s so hard to get on [...]
By Mike Mulvihill
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Posted in Branding, Internet Marketing, communications, social media
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Also tagged Chris Brogan, Democrat, FOX News, Issues Management, media, News Media, Politics, Republican, social media, strategy, Trolls
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September 18, 2009 – 7:55 am
Guest Post by Mike Mulvihill, president of CRT/tanaka
Much ado has been made this week about America’s growing lack of civility. Kanye dissing Taylor Swift; South Carolina Congressman Wilson calling our President a liar; Serena Williams dropping the f-bomb; Obama himself calling Kanye a jack-ass. Is this something new? Has incivility been escalated by social media [...]
In every big city there’s an underground, and in every large online movement there are undercurrents. In the Government 2.0 space that undercurrent is taking place on GovLoop, a relatively new, Ning-based social network with more than 8,000 public sector or related members. The man behind GovLoop is Steve Ressler, who also was one of [...]
January 11, 2009 – 11:37 pm
This post may seem a little bit off the beaten path, but as one of the leading marketing blogosphere outposts from the Capitol Region, it seemed appropriate to shed a little light on a once in a lifetime phenomenon happening here. The Obama inauguration is transforming DC into a gigantic celebration similar to a [...]
January 6, 2009 – 9:30 am
February 2009 is the beginning of the seventh year of the Darfur Genocide. Obama’s incoming national security team is a “Dream Team for Darfur,” and you can help urge them to end this genocide once and for all.
It’s either that or keep looking the other way.
There are only two weeks left to send a message [...]
By Qui Diaz
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Posted in Internet Marketing, social cause
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Also tagged #voice4darfur, Be a Voice for Darfur, Beth Kanter, Darfur, Genocide, Jerry Fowler, movement, National Security, Save Darfur, Save Darfur Coalition
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September 29, 2008 – 3:32 am
Confederate: United in a league, alliance, or conspiracy (image by Geoff Livingston).
Creating social media strategies for large organizations can be unwieldy. Disparate divisions, brands, product launches, autonomous departments, budgets and line items can give corporate communicators a tough time as they bridge their companies into the social era.
Some organizations can manage their [...]
By Geoff Livingston
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Posted in Branding, Geoff, Internet Marketing, PR, Social Networks, social cause, social media
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Also tagged best practices, blog council, blogging, confederate social media, corporate social media, fortune 500 blog, social media best practices
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Fragmented Branding - The 21st Century Reality:
Social Media May Be The Media Darling, But E-mail Is Here To Stay:
Google's Great Buzz Gamble:
Moving from Siloes to Hives:
Showing Love Increases PR Influence:
Facebook Fan Page Best Practices: