October 12, 2009 – 7:41 am
by Geoff Livingston
We often talk on the social web about responsiveness and how that means more to a reputation than stumbles and bumbles. Well, there’s no greater example right now than Seth Godin.
Last month Godin had a couple of stumbles, of which he was highly criticized by leading nonprofit and marketing bloggers, [...]
September 15, 2009 – 9:45 am
Cross-posted on my personal blog, GeoffLivingston.com.
As part of the social media team at Live Earth, I am thrilled to announce the “Love, the Climate” campaign launching today, and continuing through Friday, the 25th (landing page coming later this week). Before the Climate Bill goes to the Senate floor, Live Earth is calling upon Americans to [...]
This is an excerpt from my keynote speech this morning given to the Young Nonprofit Professionals Network’s “Social Media for Social Good conference.” Valeria Maltoni wrote a great post with the same title featuring ten tips on creating movements just two days ago. Her post was based off of the Brains of Fire Manifesto, [...]
Today, Beth Kanter, Shannon Whitley and I are launching the List of Change, a ranking of the top English-language change and cause-related blogs in the world. The ranking provides a glimpse into the change and cause bloggers who are trying to positively affect our lives throughout the world. The List of Change only uses open [...]
By Geoff Livingston
|
Posted in Blogging, social cause
|
Also tagged Alexandra Rampy, Beth Kanter, change bloggers, chronicle of philanthropy, kd paine, List of Change, metrics, Shannon Whitley, social cause, SocialBttrfly
|
February 11, 2009 – 5:45 pm
Our final Georgetown U. Social Media for Social Good class post on the Groundswell deals specifically with Chapter 11, which discusses strategies on how to get social media improved inside the organization. Before I begin, a very special thanks to Charlene Li, who guest lectured last night via Skype (full photo set here).
Rather than [...]
By Geoff Livingston
|
Posted in Georgetown University: Social Media for Social Good, Social Networks, social media
|
Also tagged Andrew Wright, charlene li, Chris Allison, Chris Gasparro, corporate, groundswell, Larry_Slo, Mark Chrisman, nishland, Philip Zorn, Robin Yasinow, social media
|
January 25, 2009 – 4:56 pm
Our “Social Media for Social Good” class this week is on the two-way communications paradigm that is at the heart of social media. There’s no greater way to bring that discussion to bear than the Cluetrain Manifesto. This epic book captures social media’s essence in a bottle, and is often passed over by communicators, and [...]
By Geoff Livingston
|
Posted in Georgetown University: Social Media for Social Good, Internet Marketing
|
Also tagged christopher locke, Cluetrain, Georgetown University: Social Media for Social Good, lionel menchaca, Listening, manifesto, marketing, messages, Richard Becker, social cause, social media
|
December 18, 2008 – 10:00 am
GlobalGiving connects you to the causes and community-based projects you care about through their online marketplace. Joan Ochi, the Director of Marketing Communications and Robert Dubois, a Marketing Associate who provides support to the organizations online social media strategy, share how GlobalGiving uses direct marketing to encourage people to donate to the causes they support.
Both [...]
September 16, 2008 – 8:15 am
Online video has been an increasingly hot topic for nonprofits this past year. As fortune would have it, I crashed NetSquared’s Net Tuesday meet up while breezing through San Francisco last week. Involver’s team of online video demi-gods presented new case studies from Save Darfur and Kiva.
Involver (think “engager” not “revolver”) offers an intriguing platform [...]
Social media how-to’s and primers have a shelf life of a millisecond, roughly. These blogging tips and social network tricks, while thorough, are usually manufactured by the hands of one or two people.* Quickly outdated, this single-lens content is easily trumped by evergreen collaboration. The latter of which is the calling card of We Are [...]
Social Media May Be The Media Darling, But E-mail Is Here To Stay:
Google's Great Buzz Gamble:
Moving from Siloes to Hives:
Showing Love Increases PR Influence:
Facebook Fan Page Best Practices:
Blog: