After much thinking and several conversations with the LComm team, I’ve decided to embrace the personal brand marketing theory. And, based on that theory it is evident that I need a new image for 2009. I mean, who needs value?
Thanks for the great year of interaction and discussion on the Buzz Bin. [...]








The Case for Community Managers:
Idiots and Gossip (Plus Other Tales from the Sociometer):
Fragmented Branding - The 21st Century Reality:
Social Media May Be The Media Darling, But E-mail Is Here To Stay:
Google's Great Buzz Gamble:
Moving from Siloes to Hives:
Showing Love Increases PR Influence: