Corporate messaging has been under fire for a long time from many a PR 2.0/social media/web 2.0 pundit, including me. I’ve been a loud defender of the Cluetrain principle that there’s no market for messages. But while I still feel that one dimensional messaging from a traditional corporate communications standpoint fails utterly on [...]
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Showing Love Increases PR Influence:
PR has Social Media "Buffet" Problem:
Crisis Communications for the Social Web:
Network Solutions Changes Perceptions With New Actions:
Facebook Fan Page Best Practices:
Conversation Starters: A Modern View of Messaging: