Tag Archives: messages

Why Your Message Fails In Social Media

May 26, 2009 – 11:00 am

Companies and organizations have a real hard time understanding why the traditional message doesn’t seem to work in online social environments. Yet, if you think about the way we as human beings relate to one another it really shouldn’t be that much of a mystery.
The above social profile chart highlights just the tip [...]

By Geoff Livingston | Posted in Social Networks, social media | Also tagged , , , , , , , , , | Comments (65)

Why Communicators Don’t Get LinkedIn

May 13, 2009 – 9:53 am

LinkedIn is the network that no communicator really seems to love. Complaints about not getting it, and its hard to use interface, or the inability to promote/communicate virally with large groups of people are common. Yet its staying power and growing strength are undeniable.

From left to right: Chris Brogan, Kathryn Jennex, Sarah Merion, [...]

By Geoff Livingston | Posted in Social Networks | Also tagged , , , , , , | Comments (18)

Let Them Be Heard

January 25, 2009 – 4:56 pm

Our “Social Media for Social Good” class this week is on the two-way communications paradigm that is at the heart of social media. There’s no greater way to bring that discussion to bear than the Cluetrain Manifesto. This epic book captures social media’s essence in a bottle, and is often passed over by communicators, and [...]

By Geoff Livingston | Posted in Georgetown University: Social Media for Social Good, Internet Marketing | Also tagged , , , , , , , , , , | Comments (8)