Tag Archives: media

Pepsi’s Super Refreshing Social Play

January 11, 2010 – 5:19 am

When Pepsi declined to advertise in this year’s Super Bowl, it was big news. The best sure-fire mass media event in the nation lost one of its mainstays, who opted for a significant $20 million corporate responsibility-based social media program instead.
The Pepsi Refresh online program — set to launch this Wednesday — combines a [...]

By Geoff Livingston | Posted in Internet Marketing | Also tagged , , , , , , , | Comments (10)

Should Photographers Rethink New Media Rights?

November 18, 2009 – 9:00 am

by Wyatt Wood
As a semi-pro photographer I encounter unique situations everyday involving photography, rights management and social media. Note: every locality has their own laws that any person taking pictures should abide by – this post is not about the legality or rights of taking photos as a photographer (while it may touch on these [...]

By Wyatt Wood | Posted in Social Networks, communications | Also tagged , , , , , | Comments (4)

FOX News – Just an Old School Troll

October 13, 2009 – 8:00 am

 By Mike Mulvihill
Transparency is certainly top of mind in the SM world as a result of the FTC ruling on endorsements and testimonials (i.e., pay-to-blog). The ruling has drawn commentary from far ranging sources such as the Council of PR Firms to Chris Brogan. Like Chris, I don’t know what’s so hard to get on [...]

By Mike Mulvihill | Posted in Branding, Internet Marketing, communications, social media | Also tagged , , , , , , , , , , | Comments (2)

Do the Wave! It’s Hard to Catch On

October 7, 2009 – 3:00 pm

By Wyatt Wood
Last week I received my invite to the Google Wave phenomenon – it really wasn’t as enticing as I hoped, I’m glad I didn’t spend $5100 on it. I watched the videos, saw the preview demonstrations and even drank the Kool-aid as a die hard Google fan, but something is missing. After getting [...]

By Wyatt Wood | Posted in Social Networks, communications | Also tagged , , , , | Comments (10)

People Make Revolutions Happen

June 21, 2009 – 10:17 pm

One of the most bizarre aspects of the Iran protests has been the claim of Netizens that it’s a Twitter revolution.  Certainly, our conversational medium has made great strides in the rapid spread of information. In fact, the use of social media has been a critical tool in the spread of ideas, not only amongst [...]

By Geoff Livingston | Posted in Internet Marketing, social cause, social media | Also tagged , , , , , , | Comments (17)