Tag Archives: media tour

Why You Must Show Up and Shake Hands (like Cirque du Soleil)

“Influencer relations” demands active networking beyond Twitter and Facebook.  Attention spans are thinning, so brand ambassadors (you) have to show up, shake hands and speak well.  Be present. Not just online, but out there in the real world.

Basic Networking: Media Events and Tours
Every quarter, one of our clients exhibits at a large media event for [...]