Tag Archives: measurement

5 Whys Jog Actionable Listening

December 1, 2009 – 12:03 am

I can pay to listen. I can listen for free. I can “monitor,” even. I can pay others to listen for me. I can lurk. I can engage.
There have been some great posts on the tools for listening. The list for both paid tools and free tools is ever-expanding, it seems. If I want to latch [...]

By Michael Whitlow | Posted in Blogging, Branding, Buzz Meter, Internet Marketing, Social Networks, market research, social media | Also tagged , , , , , , , , , , , , | Comments (4)

Why Can’t We Measure Simple Things Simply?

October 2, 2009 – 8:15 am

by Michael Whitlow
The age-old challenge of the public relations business is measurement. First, we want to measure impact – stuff that means something important to our organizations (we all know that most “followers” aren’t really following, right?), rather than just activity. Second, we want to be assured that the measurements we take are accurate. But, [...]

By Michael Whitlow | Posted in Internet Marketing | Also tagged , , , , | Comments (13)