Musings and analysis on marketing, buzz and communications.
by Geoff Livingston
Joan of Arc by D.B. King
Since the holiday shopping crush has begun in earnest, perhaps we can acknowledge one of the great undercurrents of our time, the rise of the female economy. To quote Harvard Business Review, “Women now drive the world economy.” This reality will become even more obvious as we [...]
It’s apparent that we’re in for a deep, long recession. As our leadership rallies to fight the economic tide, those of us with businesses (or individual careers) need to continue moving forward. With an eye towards the near future market of 2009, here’s my projections for the top six opportunities in social media [...]
Google's Great Buzz Gamble:
Moving from Siloes to Hives:
Is Trust In Twitter Misplaced?:
LIVESTRONG Brand Transcends Cancer:
FourSquare Makes Its Move: