February 8, 2010 – 4:05 am
by Geoff Livingston
We live in a world where anyone can hijack a brand and put it on the Internet with their own views, positive or negative (image by Brent Nelson). Brand control no longer exists, in large part because of widespread fragmentation of traditional and citizen-created media. The resulting brand distortion creates [...]
By Geoff Livingston
|
Posted in Branding, Case Study, Internet Marketing, communications, social cause, social media
|
Also tagged abstract, brand, campaign, crowdsource, fragment, Pepsi, picture, Refresh
|
February 2, 2010 – 1:02 am
By Mike Mulvihill
Ten days. In today’s social media fueled world, a crisis can begin – and even end – in hours, if not minutes. Ten days. That’s how long it took Toyota to announce a fix to the rapid acceleration (faulty gas pedal) problem that prompted a recall of 4.2 million cars worldwide and 2.3 [...]
By Mike Mulvihill
|
Posted in Branding, Case Study, communications
|
Also tagged auto industry, crisis communications, crisis management, Japanese brands, Jim Lentz, social media, Toyota, Toyota recall, world's top brand names
|
February 1, 2010 – 12:06 am
This post is for the youth who aspire to become Internet communicators. In an era when fame and follower counts are overemphasized, it seemed apropos to offer what I consider the best assets of an Internet communicator. Guides to attain optimal personal brands and the most amount of Twitter listings represent red herring pursuits as [...]
January 18, 2010 – 5:29 am
by Geoff Livingston
Maybe it’s because I was gone for two months on a sabbatical, but returning to my reader has been a disappointment. Let me be more specific. In particular the social media, PR and marketing blog posts about PR, social media, marketing and, yes, the general “conversation,” read like a time warp back [...]
November 17, 2009 – 1:06 pm
by Mike Mulvihill
Photo: yospyn.com
A survey from the CMO Club bemoans that four out of five CMOs allocate less that 10 percent of their budgets to “experimenting” through social media and non-traditional communications channels. This is juxtaposed against the rising use of social media – more than 35 percent of adult Internet users have profiles on [...]
By Mike Mulvihill
|
Posted in Blogging, Branding, Internet Marketing, PR, communications, market research
|
Also tagged CMOs, customer service, customer support, marketing budget, marketing expenditures, social media, social media budget, social media guidelines, unfriend
|
November 13, 2009 – 12:01 am
Paul Glader’s article last weekend in The Wall Street Journal online about a new twist in the ongoing GE up-from-the ashes saga gave me hope that public relations people will get their day in the sun at this famously left-brained outpost of capitalism.
I’m a great fan of GE — even took some Six Sigma green [...]
By Michael Whitlow
|
Posted in Internet Marketing
|
Also tagged Alltop, Barry Vucsko, best practices, blog, business thinking, buzz, capitalism, change, Daniel Pink, design thinking, future, GE, guy kawasaki, Listening, Paul Glader, PR, right brain, social media, The Wall Street Journal
|
October 26, 2009 – 7:06 am
by Geoff Livingston
You may be strong, you may be smart, but if you cannot adapt to rapid change you won’t survive. A rather Darwinistic statement, but a truth that companies and communicators increasing must accept. Communications technology has turned our world upside down (this post owes a special hat tip to Kyle Reis, and [...]
August 11, 2009 – 12:39 am
Folk–adjective (dictionary.com)
6. of or originating among the common people: folk beliefs; a folk hero.
7. having unknown origins and reflecting the traditional forms of a society: folk culture; folk art.
These days anything online can have the word social affixed to it. The marketing trend to dub everything “social” demeans the word, turning it [...]
Now that almost everyone across the political spectrum agrees that we are facing an ecological crisis, the main challenge of the green movement seems to be getting people to actually change behaviors. But this challenge is greater than it seems. It involves changing lifestyles that have become central to our culture for the past 100 [...]
By Geoff Livingston
|
Posted in Friends of Live Earth, green, social cause
|
Also tagged Apple, diffusion, Ecogeek, ecology, environment, everett rogers, green, smart home, steve jobs, WIRED
|
Fragmented Branding - The 21st Century Reality:
Social Media May Be The Media Darling, But E-mail Is Here To Stay:
Google's Great Buzz Gamble:
Moving from Siloes to Hives:
Showing Love Increases PR Influence:
Facebook Fan Page Best Practices: