Musings and analysis on marketing, buzz and communications.
A recent study from Gartner (see Mashable and eMarketer coverage) has highlighted the burgeoning location marketplace within smartphones. We’re nearing 100 million phones w/GPS chips on them.
What does this mean for the marketer/communicator? Increasingly people can volunteer their GPS location when they are talking or using the Internet. Rather than get into [...]
Well, I’ve been called arrogant three times privately, anonymously and now publicly because of Thursday’s post on “Why a Final BlogPotomac: Social Media Really is Dead.” There have been public posts, some debating or decrying the discussion, others turning it into a parody. My feelings about social media innovation still remain the same, but [...]
Fragmented Branding - The 21st Century Reality:
Social Media May Be The Media Darling, But E-mail Is Here To Stay:
Google's Great Buzz Gamble:
Moving from Siloes to Hives:
Showing Love Increases PR Influence:
Facebook Fan Page Best Practices: