Tag Archives: LIVESTRONG

LIVESTRONG Brand Transcends Cancer

When you start seeing photos like this one, you know a brand has superseded it’s organization to become something beyond just, “fight cancer.” There’s no question that the Lance Armstrong Foundation’s singleness of purpose is just that, and the organization does a fantastic job building awareness and raising money for cancer prevention and research. [...]

Inside Mashable’s Summer of Social Good

Maybe you’ve noticed.  There’s something special going on at Mashable: The Summer of Social Good initiative. The uber technology and social media blog has created a charitable fund to benefit The Humane Society, LIVESTRONG, Oxfam America and WWF from June 1st until August 28th, 2009.  And while raising monies directly for these organizations, the [...]