Tag Archives: litter

Clean Up Your Social Media Litter

Traveling along the highway of organization social media adoption, you’ll find half-baked first attempts on almost every major social network (Image Litter Lout by Smabs Sputzer). Blogs, Flickr accounts, Facebook pages, YouTube channels, Twitter streams and even Ning networks, these launched initiatives usually span 2 weeks to 2 months of activity and then are [...]

Multichannel Efforts Needed

One of the biggest challenges in 2009 is executing strategic approaches towards community conversation versus publishing content mechanisms.  Specifically, many communicators feel the need to sell a Facebook application, a Twitter account (though you should own the organization’s brand name), publish a YouTube channel, create a blog, etc.  The end result creates social network [...]