Tag Archives: Listening

5 Whys Jog Actionable Listening

December 1, 2009 – 12:03 am

I can pay to listen. I can listen for free. I can “monitor,” even. I can pay others to listen for me. I can lurk. I can engage.
There have been some great posts on the tools for listening. The list for both paid tools and free tools is ever-expanding, it seems. If I want to latch [...]

By Michael Whitlow | Posted in Blogging, Branding, Buzz Meter, Internet Marketing, Social Networks, market research, social media | Also tagged , , , , , , , , , , , , | Comments (4)

New GE Brains Boost Buzz

November 13, 2009 – 12:01 am

Paul Glader’s article last weekend in The Wall Street Journal online about a new twist in the ongoing GE up-from-the ashes saga gave me hope that public relations people will get their day in the sun at this famously left-brained outpost of capitalism.

I’m a great fan of GE — even took some Six Sigma green [...]

By Michael Whitlow | Posted in Internet Marketing | Also tagged , , , , , , , , , , , , , , , , , , | Comments (8)

Connecting with People & the Twitter Bubble

February 9, 2009 – 12:01 am

It’s a great fortune to learn the art of genuinely connecting with people. Sometimes people remark that meeting me provides real connectivity; that they feel listened to, and a genuine sense of comradery. I think about this brick and mortar connectivity as it applies to online communities and see many implications, including a possible Twitter [...]

By Geoff Livingston | Posted in Internet Marketing, Social Networks, communications, social media | Also tagged , , , , , , , , , , | Comments (20)

Let Them Be Heard

January 25, 2009 – 4:56 pm

Our “Social Media for Social Good” class this week is on the two-way communications paradigm that is at the heart of social media. There’s no greater way to bring that discussion to bear than the Cluetrain Manifesto. This epic book captures social media’s essence in a bottle, and is often passed over by communicators, and [...]

By Geoff Livingston | Posted in Georgetown University: Social Media for Social Good, Internet Marketing | Also tagged , , , , , , , , , , | Comments (8)

Goodness Gracious, Great Blogs of Fire!

January 13, 2009 – 10:59 am

As more organizations see the value created by social media, social media marketing will continue to grow. Jim Tobin provides the readers of Ignite Social Media blog with the trends he expects in ‘09. Understanding how difficult it can be to make a video become viral, Jim predicts marketers will put a greater emphasis on [...]

By Mike Nelson | Posted in Blogs of Fire | Also tagged , , , , | Comments (7)