Tag Archives: LinkedIn

The End of Social Media Fiefdoms?

By Jenn Riggle
Like the Fall of the Berlin Wall in 1989, we’re seeing the barriers between the different social media platforms begin to topple. I guess this isn’t surprising, as we see social media become more and more a part of our every day lives.
The good news is that this makes it easier to maintain [...]

Showing Love Increases PR Influence

We were sitting in an agency board meeting the other day, and our chairman posed an important question. To paraphrase: ”Are showing our clients enough love?”
We counsel on employee and community engagement. We work for Satmetrix, a great customer experience and relationship company. Yet, in trying to help bring success to our clients, we may be allowing ourselves [...]

Using LinkedIn as a PR Tool

One of the social media questions most often asked of the consulting team at CRT/tanaka relates to the use of LinkedIn by individuals as a way to help their companies or causes. There have been some good recent posts on how to increase the SEO juice from LinkedIn, and I’m not above borrowing from them [...]

Why Communicators Don’t Get LinkedIn

LinkedIn is the network that no communicator really seems to love. Complaints about not getting it, and its hard to use interface, or the inability to promote/communicate virally with large groups of people are common. Yet its staying power and growing strength are undeniable.

From left to right: Chris Brogan, Kathryn Jennex, Sarah Merion, [...]

Goodness Gracious, Great Blogs of Fire!

Mark Evans considers how social media is impacting the way businesses promote their products and services; specifically he highlights five common myths companies have on the use of social media. For example, Mark says, “Social media is not an add-on or an accessory,” rather it is part of a company’s marketing mix. What is your [...]