Tag Archives: Jeremy Pepper

Conversation Starters: A Modern View of Messaging

June 16, 2009 – 8:23 am

Corporate messaging has been under fire for a long time from many a PR 2.0/social media/web 2.0 pundit, including me. I’ve been a loud defender of the Cluetrain principle that there’s no market for messages. But while I still feel that one dimensional messaging from a traditional corporate communications standpoint fails utterly on [...]

By Geoff Livingston | Posted in PR, Social Networks, social media | Also tagged , , , , | Comments (25)

Social Media: PR, Advertising or None of the Above

November 13, 2007 – 8:04 am

A recent round of discussions on several blogs debating whether or not the PR or Advertising department should be the owner of corporate social media. To be frank, neither of these sits right with me.  Social media requires a blend of PR, traditional marketing and old-fashioned relationship-building networking skills.  Enter the Word of Mouth Marketing [...]

By Geoff Livingston | Posted in Branding, Internet Marketing, PR | Also tagged , , , , , , | Comments (22)