“Don’t play semantic games with the prospect. Advertising is not a debate. It’s a seduction.”
- Al Ries and Jack Trout, Positioning
Advertising stopped working a long time ago, prompting Positioning theories and strategies from Ries and Trout. We’re discussing it next week in our weekly Georgetown class on Social Media for Social Good. And what [...]
Fragmented Branding - The 21st Century Reality:
Social Media May Be The Media Darling, But E-mail Is Here To Stay:
Google's Great Buzz Gamble:
Moving from Siloes to Hives:
Showing Love Increases PR Influence:
Facebook Fan Page Best Practices: