Tag Archives: Internet Marketing

Why Does PR vs. Advertising vs. Stand Alone Even Matter?

December 8, 2008 – 12:41 pm

I saw the post, I read the comments, I respect the author. But the PR agency versus stand alone social media agency title seemed, well, kind of like an old topic. To be fair, Todd asked a lot of questions about the blurred lines, and what it really means to the definition of his [...]

By Geoff Livingston | Posted in Branding, Internet Marketing, PR, Social Networks, social media | Also tagged , , , , , , , , | Comments (9)

Social Media Communicators Don’t Read Cluetrain

November 14, 2008 – 7:48 am

“There’s no market for messages”
One thing has become readily apparent to me: Most social media communicators, “personal brands” (snort) and social media experts have neglected to read the Cluetrain Manifesto. Whether you agree with the principles in this book or not, in my mind it should be mandatory reading for anyone who conducts business [...]

By Geoff Livingston | Posted in Georgetown University: Social Media for Social Good, social cause, social media | Also tagged , , , , , , , , | Comments (13)